Company Profile
The driving philosophy at Digitas Health is the belief that pharmaceutical marketing is in the midst of a major transformation. In the agency's view, this transformation is being driven by profound changes in consumer behavior and enabled by digital/mobile innovations that are granting them unprecedented control of where, when and how they acquire information and learn about brands.
Digitas Health believes that in order to succeed in today's environment, pharmaceutical marketers must embrace consumer-centric innovation. Their approach is designed to shift the focus of marketing from selling features and benefits to helping people make better-informed, more confident decisions.
Digitas Health positions itself as the only healthcare brand agency that is digital at its core. They feel that their most innovative work purposefully blurs the lines between media, PR and advertising-driven strategies, to drive value for consumers and deeper engagement for brands.
Structure and Services
Digitas Health is a full service agency with digital at the core. Digitas Health is the largest interactive marketing and media agency catering exclusively to healthcare and pharma, offering full service to many of the nation's top pharmaceutical companies as well as a number of smaller pharmaceutical, wellness and OTC brands.
Services include: New Realities brand planning framework, fully integrated health media and search practice, customized metrics and data analytics, content strategy and development. Digitas Health Social, sales model transformation consulting and implementation, emerging channels practice, technology development and implementation, on- and offshore advertising and direct marketing and affinity programs.
State of the Industry
In support of its global expansion, Digitas Health commissioned research to evaluate the differences in adoption of social media technologies by surveying more than 1,000 healthcare professionals and consumers in Europe and the U.S. The findings were released at the Think Digital 2010 symposium in London, an event underwritten by Digitas Health.
"While the Internet has been changing the nature of the patient/physician relationship for years, social media is starting to play an interesting role in the delivery of emotional support, especially among those suffering chronic or stigmatizing conditions," said June Dawson, Managing Director of Digitas Health London, in an interview with MM&M. "By enabling people to share experiences and get honest answers to questions about their condition, social media is removing much of the mystery behind medical decisions and is a powerful source in helping to make the industry more democratic and humane for patients."
Philanthropy and Citizenship
Throughout die year, the company demonstrates its commitment to by donating time and money to various causes and charities. Perhaps the most gratifying charitable initiative was Group HUG, which encouraged employees to post about favorite charities on Facebook during the month of December. Agency employees, clients and friends then voted online for their favorites. Each Friday in December the lop-voted charity would receive $2,000 from Digitas Health; over 105,000 votes were recorded.
FAST FACTS
DIGITAS HEALTH
Address: The Wanamaker Building, 100 East Penn Square, 11th Floor South, Philadelphia, PA 19107
Phone: 215-545-4444
Fax: 215-545-4440
Email: info@digitashealth.com
Website: www.digitashealth.com
New Business Contact: Greg Lewis, VP/Group Director, New Business
CEO: David Kramer
Year Founded: 1990
Consolidated Network: Digitas
Parent Company: Publicis
Approximate Number of Employees: 670
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