Monday, 27 February 2012

Databox.(World: advertising revenue forecasts by region)(Statistical Data Included)

* Except as otherwise specified, numbers are in units, for full year or as of year-end.

* Comparisons are with the corresponding period a year earlier, except as stated.

 Advertising  World: advertising revenue forecasts by region  $bn                     2000     2001     2002      2003      2004  North America          149.6    141.0    139.2     141.6     147.7 Europe                  77.6     76.0     77.3      80.3      84.3 Asia-Pacific            70.5     69.8     71.2      74.2      78.0 Latin America           21.2     20.8     21.7      23.7      26.1 rest of world           87.0      8.8      9.4      10.3      11.4                        327.5    316.4    318.8     330.2     347.6 Internet               7,661    8,488    9,709    11,220    12,903 total inc Internet     335.2    324.9    328.5     341.4     360.5  growth  North America                    5.7%    -1.3%      1.8%      4.3% Europe                          -2.1%     1.7%      3.9%      5.0% Asia-Pacific                    -1.0%     2.0%      4.3%      5.1% Latin America                   -1.9%     4.4%      9.2%     10.3% rest of world                    1.2%     6.9%      9.7%     10.5% total                            3.4%     0.8%      3.6%      5.3% Internet                        10.8%    14.4%     15.6%     15.0% total inc Intenet                3.1%     1.1%      3.9%      5.6% [Optimedia] US: online advertising share of total revenues by type                     Q4 2000   Q2 2001   Q3 2001  banners                40%       36%       35% sponsorships           31%       28%       25% classifieds            10%       16%       17% slotting fees           :         8%        7% interstitials           5%        3%        3% keyword search          2%        3%        5% rich media              2%        2%        3% e-mail                  4%        3%        3% referrals               5%        2%        2% [IAB, PriceWaterhouse Coopers] Cable  North America: share of cable Internet market by operator  US                    subscribers   share of total US  Time Warner Cable       1,661,000               26.7% AT&T                    1,387,000               22.3% Comcast                   792,700               12.7% Cox                       779,499               12.5% Charter                   507,700                8.2% Cablevision               423,100                6.8% Adelphia                  315,104                5.1% RCN                       104,359                1.7% Mediacom                   95,000                1.5% Insight                    95,000                1.5% other                      60,000                1.0% total US                6,220,462  Canada                                 share of total                       subscribers              Canada  Shaw                      625,000               44.8% Rogers                    422,600               30.3% Videotron                 200,000               14.3% Cogeco                    107,938                7.7% other                      40,000                2.9% total                   1,395,538 total North America     7,616,000 [Kinetis Strategies, Screen Digest analysis] UK: cable market subscribers                                Oct 00       Jul 01      Oct. 01  homes passed              12,693,518   12,619,364   12,542,893 homes connected (TV and/or phone)          4,418,143    4,616,527    4,627,905 cable service penetration                   34.80%       36.60%       36.90% homes connected (TV)                       3,430,983    3,642,000    3,652,740 TV penetration                27.00%       28.90%       29.10% cable TV subs as % of TV homes                   14.20%       15.00%       14.90% pay/basic ratio               94.30%       88.90%       89.40% telephone lines installed                  4,950,463    5,201,574    5,515,536 of which residential       4,264,461    4,411,366    4,443,002 of which business            686,002      790,208    1,072,534 [ITC] US: digital cable subscriber counts                                      1998      1999      2000     2001  digital cable subscribers           1.6m      4.9m      9.7m    15.0m [NTCA]  Cinema  UK: cinema admissions by month  000s                                 1999      2000      2001   growth  January                            10,222    10,587    11,597     9.5% February                           14,350    17,640    13,810   -21.7% March                               9,944    10,683     9,999    -6.4% April                              10,018    13,015    13,957     7.2% May                                 7,396    11,341    11,626     2.5% June                               10,992     7,727     9,364    21.2% July                               14,569    14,098    13,842    -1.8% August                             15,650    13,539    18,125    33.9% September                           8,725     9,376    10,639    13.5% October                            13,313    13,991    13,443    -3.9% total (10 months)                 115,180   121,997   126,404     3.6% Film  France: share of admissions by country of origin of film  January-November     2000     2001  France              29.8%    43.2% US                  62.1%    47.2% [CNC] South Korea: admissions and market share in Seoul by county of origin of film IH 2001                                                  market    adms/                         releases   admissions   share    release  Korea                         29    5,717,053    38.3%   197,140 US (direct distrib'n)         35    4,739,387    31.7%   135,411 US                            44    3,006,105    20.1%    68,321 Japan                         21      323,739     2.2%    15,416 others                        34    1,158,550     7.8%    34,075 total foreign                134    9,223,781    61.7%    68,834 total                        163   14,944,834   100.0%    91,686 [KOFIC] Interactive  US: forecast installed base of game consoles  m                            2000   2001   2002   2003     2004  Nintendo 64                  15.7   17.0   17.8    --       -- Nintendo GameCube              --    1.1    5.6   10.8     16.6 Sony Playstation             25.0   27.4   28.8   29.4     29.9 Sony Playstation 2            1.0    6.2   13.8   21.9     30.3 Microsoft Xbox                 --    1.1    6.0   11.8     18.8 [IDG]  US: video game industry 2001 growth over 2000 first nine months                                        change  total                                                     +12% consoles                                                  +62% console accessories                                       +19% portable video hardware                                   +17% portable video software                                   +23% portable video accessories                                +35% [NPDFunworld] US: forecast number of online gaming households % of oil households                        2001    2002    2003    2004    2005  game console         32.0%   35.1%   37.3%   38.9%   40.0% Internet-enabled   game console        1.1%    4.8%   11.8%   16.7%   18.7% online via console    0.0%    1.4%    5.6%   10.3%   13.1% [Gartner G2]  Television  World: forecast digital TV revenues by region  $ bn                  2001    2002    2003    2004    2005  North America          9.6    14.3    21.2    29.0    41.9 Western Europe         6.2    10.7    17.7    27.4    39.5 [ARC Group] Canada: average weekly viewing time autumn season  hours                 1991    1992    1993    1994    1995  viewing time          23.3      23    22.8    22.7    23.2 hours                 1996    1997    1998    1999   20000 viewing time          22.8    22.7    22.3    21.6    21.5 [CRTC] France: exports of programming (programme sales, co-production and pre-sales)                                1997     1998     1999     2000                              FFr m    FFr m    FFr m    FFr m  foreign sales                  583      716      748      848 co-productions/pre-sales       778    1,125      983    1,123 total                        1,361    1,841    1,731    1,971  annual growth foreign sales                         22.8%     4.5%    13.4% co-productions/pre-sales              44.6%    12.6%    14.2% total                                 35.3%     6.0%    13.9%  share of total foreign sales                42.8%    38.9%    43.2%    43.0% co-productions/pre-sales     57.2%    61.1%    56.8%    57.0% [TV France International] Satellite  World: number of subscribers to DTH platforms                              market          subscribers     date                                                      m  DirecTV                     US                   10.300   Sep 01 EchoStar                    US                    6.430   Oct 01 BSkyB                       UK/Ireland            5.498   Oct 01 SkyPerfecTV                 Japan                 2.833   Sep 01 Premiere World              Germany               2.400   May 01 CanalSatellite              France                1.750   Jun 01 Sky Latin America           Latin America         1.500   Aug 01 Telepiu                     Italy                 1.500   May 01 DirecTV Latin America       Latin America         1.497   Oct 01 Canal Satelite Digital      Spain                 1.117   Jul 01 TPS                         France                1.025     2000 Bell ExpressVu              Canada                1.000   Nov 01 Stream                      Italy                 0.800   May 01 Via Digital                 Spain                 0.633     2000 Star Choice                 Canada                0.629   Oct 01 Viasat                      Scandinavia           0.486   Jul 01 Telenor/Canal Digital       Scandinavia           0.450   Jul 01 Austar                      Australia             0.435   Nov 01 Sky Television              New Zealand           0.430   Jul 01 Wizja                       Poland                0.388   Mar 01 [SkyReport] Video  Germany: share of rental market by genre                               1999    2000  action/thriller             40.5%   31.4% science fiction/fantasy     11.9%    9.7% comedy                      23.0%   25.7% drama                       10.2%   14.2% horror                       7.4%   12.5% children's                   6.2%    5.4% other                        0.9%    1.1% [GfK, BVV] General  World: theoretical and actual speeds of wireless networks                                                        forecast mobile       mobile       theoretical       actual        data generation   technology        speed         speed    speed[*]  2G           GSM           14.4 kb/s      7-9 kb/s          :              HSCSD           36 kb/s       20 kb/s    30 kb/s              PHS, PDC        64 kb/s    10-20 kb/s          :              CDMA            64 kb/s    10-20 kb/s          : 2.5G         GPRS           115 kb/s       25 kb/s    60 kb/s 2.75G        EDGE           384 kb/s       36 kb/s    80 kb/s 3G           UMTS             2 Mb/s       40 kb/s   200 kb/s 4G           OFD          20-54 Mb/s                      [*]  [*] 2006; 4G not expected before 2008 [Durlacher] 

Screen Digest data conventions

: not available

-- not applicable

0 zero

e estimate

f forecast

r revised

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